Twitter has been in the eye of the media recently. If they’re not falling out with Facebook (and users) about Instagram support, they’re hosting the most retweeted tweet ever from Ellen DeGeneres at the Oscars (currently at 3,237,370 retweets).
You should be using Twitter for your promotional efforts, if you are not already. Here’s 5 top tips to see a return on your time invested into Twitter.
1) Follow, and engage with, the big authorities in your industry.
By following those who are well known and respected in your industry, not only can you keep up-to-date with discussions regarding your areas, you can also retweet and share their tweets with your own following. By engaging with other big players in your industry, you will also earn yourself some good ‘karma’ and, if they have skilled social media managers who understand social media, they will reciprocate this engagement. By getting into short, snappy discussions with others, you can create awareness, and even ‘tag in’ other companies who might have an input.
Check this out from Tesco, Jaffa Cakes, Yorkshire Tea (and others) http://www.buzzfeed.com/scottybryan/this-is-the-best-twitter-conversation-you-will
2) Use wit, humour, opinions and personality.
You know your own company better than anybody else. Are you a high end, serious, boutique dress shop? A High Street Coffee chain? Your online voice should match your intended audience. Social Media Marketing doesn’t have to relate to your product all the time. People turn to Social Media in order to relax, laugh and share with their friends. If you can deliver valuable content they want to share with their network – even better!
3) Increase your reach with Twitter competitions.
Particularly marketable if you are selling a product or service which you legitimately use as a giveaway. You can ask Why someone should win your product, or give them a hashtag (#) to use whilst sharing a picture which relates to a topic you set. Topshop & Jack Wills have carried out great competitions by asking their followers to share their photos with a certain hashtag. Do a bit of research and see whose competition ideas you can apply to your business! This will increase your visibility and followers. Therefore, when you promote your products on social media, you will have a wider audience.
4) Use the 80/20 model
80% of your content should be valuable information that people want to read, share and engage with. This could include links to your blog, quotes, photos, conversations with followers, comments on current affairs, comments on popular culture etc. This will build up a relationship with your followers, place you as an expert and someone who is worth following and will also help grow your follower total.
When you are posting engaging content and have a loyal following that regularly engages with you, you can begin to ‘sell’ to your followers. This may be highlighting a new product, a sale or directing them to your website. A great way to drive traffic from Twitter to your website is to offer an exclusive discount code, only available to Twitter followers, valid for a specified amount of time.
5) Tweet little and often
Don’t just log into Twitter once or twice a day and tweet 10 times in 5 minutes, just to get something out there. There are Tweet Scheduling services online such as TweetDeck and Hootsuite where you can schedule tweets and when they will be sent. Following the 80/20 rule we mentioned above, you may want to schedule 10 tweets a day – 8 of value and then 2 which ‘sell’. This is a good way to ensure you are not overselling to your audience, which will run the risk of people unfollowing you – not the way in which to grow your brand.
You should still try and log into Twitter at least once a day so that you can reply to anyone who has asked you a question and ensure that tweets are being sent. Monetize amongst the selling by offering ‘Today Only’ deals with links to your website, sales page or Call To Action page.
Do you have any strategies for Twitter marketing that you have found delivers a measurable ROI? Post them below and we will share them with our follower (with credit to you, of course!)